Hollywood -- Miramax isn't wasting any time pushing its pictures for Oscars. It's already spent many, many thousands of dollars to place "For Your Consideration" ads in both Daily Variety and The Hollywood Reporter.
While the major studios are holding back launching full fledged Oscar campaigns for such films as "Forrest Gump" and "Clear and Present Danger," Miramax has already spent money for more than 50 pages of advertising for their lineup of pictures that range from "Pulp Fiction" to the critically belabored "Ready-to-Wear." "Pulp Fiction" and "Forrest Gump" are considered the pictures to beat in the Oscar race, but that doesn't mean that reams of advertising copy won't be devoted to pictures that haven't got much of a chance for Academy Award recognition. These are called Ego Ads in the business -- advertisements taken out to stroke the egos of performers or filmmakers a studio wants to keep on its team. For instance, Universal is taking out "For Your Consideration" space for Ron Howard's "The Paper" which died an ignoble death at the box office in 1994.
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